Using likes and shares on social media is often used to measure the success of your content, but wouldn’t it be good if there was a way of gaining more in depth information about what users want to see on
The importance of meta titles and descriptions
Meta titles and descriptions play a huge role in your on page SEO. Meta descriptions are essentially a summary of what your page has to offer users. The information that you provide in your meta titles and descriptions should be
All you need to know about Google’s Core Algorithm Update May 2020
Each year, Google announces around hundreds of new algorithms, however, only around 4 are considered to be ‘core’ updates. Today’s blog will teach you all you need to know about Google’s new core update for May 2020. Due to the
The difference between SEO and PPC
Both SEO and PPC are hugely important parts of digital marketing. They are both incredibly useful tools to build an audience and generate visitors to your site. In short, SEO is the organic way of gaining traffic on your site,
Voice search and its effects on SEO
Be natural Voice recognition is constantly evolving and it’s been adapted to understand human language. It really feels like you’re having a conversation with a human now. Voice recognition allows us to speak in sentences to our devices, allowing them
Simple SEO mistakes
Ignoring Local Search A lot of businesses run from one specific area, but you’ll want to expand your customer base, so tell people where you are and the places around you. If you can include your company’s region in your
Important SEO factors to consider in 2020
Search engine optimisation is key to your position on Google, therefore it’s important that you understand the different elements that go into it. With the new year just around the corner, we thought we’d let you know some important factors
Key SEO ranking factors of 2020
A Complete guide to SEO. Search Engine Optimisation (SEO) is constantly changing, it can be hard to keep up to date with the latest requirements for your website. SEO refers to your website’s ranking in a search engine results page
Success of Digital Marketing for Growth
Our Managing Director Tom Smith was a speaker at a digital marketing event at the University of Central Lancashire in Preston on the 16th October. The event was called Digital Marketing for Growth and was aimed at Lancashire based B2B
Complete set to talk all things web and SEO at the Digital Marketing for Growth event
Our director Tom Smith has been asked to take part in the Digital Marketing for Growth event as part of the Digital First ERDF project (based at the University of Central Lancashire). He will be discussing website basics and SEO
Connect audience insight to your SEO strategy
Researchers reckon that audience enrichment data is key to making better optimisation decisions and that search marketers should be ready to engage with an audience-led strategy. Evidence of its impact is clear in channels such as programmatic, which continues to rampage