What is PPC management?
PPC management is a form of online advertising used to direct traffic to your website. When using a pay-per-click (PPC) model, you will only pay the publisher when a potential customer clicks on the advertisement in the search results or on a social media platform.
Paid search visitors are 50% more likely to make a purchase than organic customers.
A popular model of PPC advertising is Google Ads, which demonstrates an impressive ROI when used effectively. Using Google Ads (Google Adwords) helps businesses to be discovered by potential customers when relevant queries or products are searched for.
Some social media platforms such as Facebook, Instagram and LinkedIn offer their own PPC advertising platforms. Our PPC specialists are familiar with all platforms and can help you select the right channels for your business. We are dedicated to providing a quality service that meets your requirements in terms of advertising spend and business growth.
Managing PPC campaigns
We manage our pay-per-click campaigns through dynamic Google ads, social advertising, Google Shopping campaigns and lead generation marketing. We understand that no two businesses are the same and therefore offer a range of options to increase website traffic and help your business grow.
High-quality PPC can be extremely powerful when done correctly, it can help you to reach your target audience, improve your visibility online and drive qualified leads, allowing you to get the most out of your digital campaign. If PPC advertising is not managed correctly, it can lead to a lack of results and wasted spend.
Our PPC agency based in the UK has a lot of experience managing campaigns and monitoring the sales pipeline. We target users at different stages of their journey through carefully crafted landing pages, so the user finds what they’re looking for and the client sees an increase in targeted traffic from their campaigns.