Meta titles and descriptions play a huge role in your on page SEO. Meta descriptions are essentially a summary of what your page has to offer users. The information that you provide in your meta titles and descriptions should be
What is Facebook Pixel and why should you use it
We all know that the popular social network, Facebook, uses targeted ads to help give users the best experience online. Having more users seeing your adverts means a higher conversion rate and return of investment (ROI) for your business. Today’s
What’s new for 2021, Google?
Each year Google makes hundreds of changes to its searching facility, but it has around 4 key updates known as ‘core updates’. These updates are bigger and they often bring in a range of new ranking factors. In this week’s
A guide to writing a good blog post
Blogging has grown a lot over time and it is now an incredibly effective marketing tool that businesses can use regularly. A blog post is an interesting and educational way to share knowledge about your industry. Posting regular, unique blogs
All you need to know about Google’s Core Algorithm Update May 2020
Each year, Google announces around hundreds of new algorithms, however, only around 4 are considered to be ‘core’ updates. Today’s blog will teach you all you need to know about Google’s new core update for May 2020. Due to the
Why now is a good time to increase your online marketing
We’re all going through it at the moment, times are different for everyone. We’re all spending a lot more time on the internet and getting used to what we now must consider ‘normal’. In today’s blog, we’re covering why now
Why a trustworthy website is important
Appearing trustworthy and credible can be tough for new businesses, this is because you are likely to be unknown in your industry. As people learn about your brand’s reputation, they will realise that they can trust your business. A trustworthy
The importance of analytics, setting goals and conversion tracking
Goals are important, they are a key part of success. Using goals and tracking services means that you can clearly see the actions that your customers are taking on your website, such as clicking your call to action buttons and
Adjusting your marketing strategy due to COVID-19
There is a lot of uncertainty for everyone at the moment with COVID-19 and many businesses are suffering. During this tough time, business owners should be aware of the various ways that they can adjust their marketing strategy because of
Supporting your business through COVID-19
At Complete, we know that right now is a tough time for all businesses. We want to ensure that everyone feels confident that we will and can continue to support you and your business via all means necessary. It’s important
Importance of website analytics
Website analytics are really important, they provide honest and clear data about various statistics regarding your website. These analytics can provide you with insights into your customers’ behaviour when visiting your site. You can also find out details such as
Common Digital Marketing misconceptions
Adaptations to digital marketing have allowed the world to connect on a completely different level, making it much easier to interact and connect with a wider audience. It’s easier because you can specifically target people that you know are interested
Keeping the maintenance & security of your website up to date
Website security and maintenance is really important and often something that people don’t think about until it’s too late. Websites have to be well maintained and secure to avoid unwanted attacks and viruses. Today’s blog will tell you all you
Keep your brand consistent
Your company’s branding is incredibly important, it’s what sets you aside from your competitors, that’s why you should make sure it stands out and captures your brand appropriately. Your branding can include your logo, tagline, colour scheme and even the
Complete partner up with Digital Plus
At Complete, we are always willing to learn new things and take on new opportunities. Since October 2019, our Managing Director, Tom, has been providing consultancy services for small to medium enterprises (SMEs) based in Lancashire. So far, he has
Why your Website Needs a Blog
Content The first reason you should create a blog is for content, blogs are interesting and people generally enjoy reading them. Blogs are a good way to stay organised with your site, you can set a day aside in the
Get Your Business Started on Social Media
It’s no secret that social media creates huge benefits to your business. It’s a great way to get your business out there and a fantastic way to promote your products and services. The best part is that it’s free! Getting
The difference between SEO and PPC
Both SEO and PPC are hugely important parts of digital marketing. They are both incredibly useful tools to build an audience and generate visitors to your site. In short, SEO is the organic way of gaining traffic on your site,
Voice search and its effects on SEO
Be natural Voice recognition is constantly evolving and it’s been adapted to understand human language. It really feels like you’re having a conversation with a human now. Voice recognition allows us to speak in sentences to our devices, allowing them
Simple SEO mistakes
Ignoring Local Search A lot of businesses run from one specific area, but you’ll want to expand your customer base, so tell people where you are and the places around you. If you can include your company’s region in your