The Grizzly Bear Hot Tub Company came to us wanting to maximise the potential of their PPC advertising. In order to achieve this, we completed a full audit of their current PPC campaigns, so that we could see exactly how they could be improved. Following this, we ensured that the campaigns were thoroughly optimised to increase conversions and lower the cost per click (CPC). After managing their PPC for a few months it became apparent that the site needed to be redeveloped in order to convert the leads better.
We discussed their requirements in detail and came up with a fresh new design which was easy to navigate and had all the functionalities they needed such as a finance calculator, finance application forms and a full e-commerce solution for water care products and reserving your hot tub with a deposit.
Since their new website went live, it is converting over 5 times the leads it was before. The new site’s slick looking design combined with their fine tuned PPC campaigns has led to continued improvements throughout each month.