So you’ve had a new website created but you’re gaining very little traffic? You may be wondering what can be done to rectify this so that you gain more traffic and hopefully more sales too. In this blog, we’re telling you 5 ways to drive traffic to your website.
Having a website is a key tool for success in the digital world, it gives you a professional way to sell products and share information about the services that you offer. Once your website has been built, you can continue to update content when necessary to ensure that all information is kept up to date.
So how can you drive traffic to your website?
Create a blog
Blogs are an amazing way to share relevant information in a more relaxed and chatty way. It gives you a chance to add a more personal touch to your website. Due to blogs intending to be a frequently used content type, search engines really appreciate the relevant and regular content. As long as your content is relevant to the search and focuses on a range of niche and broad topics, there’s a chance that your blog will show up on the first few pages on the results page.
Optimise your content
Optimising content may seem like a big job but it’s not. You should go back through previous content and implement any necessary changes and then when you’re up to date you should continue to optimise all content as it’s uploaded. This can be hugely beneficial in the long run. Optimising can be done through the adding meta tags and descriptions to all content types and ensuring that content displays in an appealing way on a range of devices.
Conduct email marketing
Email marketing has the highest return on investment of all marketing tools and is a good way to share information in a personal manner. There are many tools that can be used to support your email marketing strategy. Email marketing allows you to inform existing customers of any deals or new products that you have on the way. Customers receiving emails from businesses are usually already interested in what you sell so your emails may be more well received.
Use your social media
Social media channels aren’t just for posting content every now and then, they’re a great way to share links back to your own website. These links can be for blogs or your product listings and can really help to direct customers to use your company rather than others. As well as posting links, you can include a section of text as well as an image to accompany the information.
Website design
Take pride in your business and make it look professional online. Quite often, your website is the first impression that users get of your business so you need to make sure that it’s a good one. It’s not just about your website’s design but also the security and general maintenance of your website. You need to keep everything up to date to reduce the chances of downtime. If your website appears outdated and doesn’t look impressive, you risk losing potential customers for good.
Having traffic to your website is very important but making sales is even more important. If you need any help with your digital marketing, please don’t hesitate to contact us.