Marketing is essential for all businesses and in the current situation it’s even more important for businesses to establish themselves online. There are a number of ways that marketing strategies can be adapted to suit the needs of all industries. In this blog, we’re looking at the top marketing strategies for 2021.
Search Engine Optimisation (SEO)
Search engine optimisation is a long term marketing strategy which involves using specific and relevant keywords throughout your website in order to rank higher on the search engine. SEO is not a quick fix and it does take some time to improve, however once your website starts ranking highly in the search engines, it is really beneficial to your business. The websites that are featured on the first page of the search engine are much more likely to be visited than those on the following pages.
Pay Per Click Advertising (PPC)
PPC is a paid form of advertising, whereby each time a link is clicked, advertisers will pay a fee. The hope is that visitors clicking your website are intending to make a purchase from you, therefore their visit is more valuable. To set up PPC, businesses can place bids on the search engine for their website to appear for the most relevant keywords. This is a highly effective form of advertising and can be extremely beneficial for businesses when the right keywords are selected.
Email Marketing
Email marketing has remained one of the most effective marketing strategies since it was first introduced. Using email marketing means that you can easily inform individuals about new products, events and other information you wish to share. This is a long term strategy that can help to generate customer loyalty, meaning that following a good experience with your company, customers may choose to purchase from your company again in the future.
Content Marketing
Content marketing is an ongoing strategy that involves creating content such as blog posts. Blogs are a great way to share information with your potential customers. Blogs should be relevant to your industry and should aim to answer potential customer questions. Most content management systems allow blogs on websites. After your blog has been published you can use its URL to share this content across multiple platforms. Your blogs can vary in length and can really help to improve your SEO.
Social Media Marketing
Social media marketing is really useful for building a brand online and offers another platform for you to share important news and interesting content with your followers. Creating and maintaining a social media account for your business is free, however there are options to pay for a wider reach. Paying for social media advertising often allows businesses to target a more specific audience who may be interested in their products or services. Followers on social media are generally happy to engage with content that you have posted, as they are choosing to see it by following your account.
Ensuring that your business is utilising a good marketing strategy is very important. You should consider the various options and determine which will be the most effective strategies for your business. If you’d like any more information on any of these marketing strategies, please feel free to contact us. We are more than happy to help.