We have been sending emails for many years, but the first email that contained marketing was sent in 1978 and it was sent to promote computers. Since then, digital marketing has come a long way and email marketing has managed to keep up. In this blog, we’re telling you 6 reasons to use email marketing.
Email marketing is an extremely effective tool as it offers the highest ROI of all marketing channels. Billions of individuals use emails on a daily basis and therefore have access to seeing many marketing emails every single day.
Why should I use email marketing?
Sharing new products
Email marketing is a great communication tool. If you have new products on the way or you’re offering a new service, you can make sure that everyone who is signed up to your mailing list knows about it. Many individuals appreciate knowing about products before they are released. Discounts and competitions can also be released via email marketing to add a sense of exclusivity to those receiving your communications.
Build brand loyalty
Many customers sign up to a company’s mailing list following a purchase on their website. Email marketing provides businesses with an easy way of reminding users of the brand which may lead to repeat purchases. Whether it’s been a week since the sale or even a year, email marketing can be used to entice repeat customers.
Email marketing allows for personal content, which many users like. Emails that contain the recipient’s name generally have a higher click through rate than those that don’t. There are many other customisation options, such as sending different emails to users who have different purchasing behaviour on your site. Geographic location can also be used as a personalisation option.
Increase site traffic
Utilising email marketing allows you to send potential customers to relevant areas of your website. When users are clicking links from your emails, your website traffic will increase. This means more people are viewing your site which could lead to more sales and higher brand awareness levels.
Reach the right people
If people have taken the time to sign up to your mailing list, chances are they’re probably interested in the products and services that you have to offer. This is a huge bonus as it means there’s more chance that they will be interested in other products that you may bring to the market.
Sometimes it can be hard to gain reviews from customers, many businesses use email marketing to ask users to provide feedback on the service they received. Users often find it easier to provide feedback via email as it’s directly placed in front of them. Gaining customer feedback is important as this is what many customers look for when deciding which company to use.
If you need any further assistance with your email marketing, please don’t hesitate to get in touch, we’re happy to help.