Marketing is constantly evolving and has come a long way in recent years. Marketing began as soon as the first person had something to sell. In this blog, we’re telling you how digital marketing is different to traditional marketing. The
Why digital marketing is important for small businesses
Operating a business has been extremely challenging over the last 18 months. Digital marketing has been an effective tool that many businesses have integrated into their business practice. In this blog we’re telling you why digital marketing is important for
A guide to keyword research
Conducting some in depth research into keywords that are relevant to your business is the first step to accelerating your SEO (Search Engine Optimisation). In this blog we’re giving you a guide to keyword research. What is SEO? SEO is
5 Ways to build brand awareness online
Building a brand in a positive light is a difficult task for different reasons based on how long your brand has been operating for. For those just starting out, it’s all about getting your name and brand values out there,
4 ways a website audit can provide value
Website audits are incredibly useful for businesses that are wanting to find out which areas of their website are performing to a high standard. A website audit is concerned with search engine optimisation (SEO), which has a huge impact on
6 Reasons to use Email Marketing
We have been sending emails for many years, but the first email that contained marketing was sent in 1978 and it was sent to promote computers. Since then, digital marketing has come a long way and email marketing has managed
How to create a solid social media strategy
Social media platforms have seen astonishing increases in usage time from individuals since the Covid-19 pandemic began. There are many opportunities available for businesses on social media and different platforms offer different benefits. In this blog, we’re telling you how
The importance of a good quality website
Most businesses have a website and online presence. Particularly over the last year there has been an increased demand for online sales in many industries. However, it’s not just about having a business website, you also need to make sure
Key benefits of using PPC
Pay per click advertising (PPC) is a useful way of marketing your business quickly. There are many benefits of using PPC regardless of the type of business that you own. In this blog we’re telling you the key benefits of
5 ways to increase traffic to your blog
Blogging has grown a lot in recent years and is often used as a supporting SEO tool for many businesses. Blogging is an online article regarding a specific topic that your audience may be interested in learning about. This blog
A beginner’s guide to Email Marketing
Email marketing has remained popular and effective since it was first introduced in 1978. Email marketing can be used in a range of ways. Many businesses use email marketing to promote new products, sales and to remind customers of their
Tracking your Digital Marketing
In recent years, the world of marketing has seen a huge shift to digital technology. One of the most beneficial aspects of digital marketing is the ability to easily track how well your content is performing. Digital marketing can be
5 Benefits of using videos on your website
Over the last few years, video content has seen a huge growth in popularity. Whether that’s on websites or social media, it is definitely becoming one of the most preferred ways for users to consume content. In this blog, we’ll
What to expect from Digital Marketing post lockdown
Over the last 12 months we have seen rapid changes to many different industries. One industry which has seen a growth is the digital marketing industry. More and more businesses are choosing to use online platforms to promote their business
The importance of local SEO
Local search engine optimisation (SEO) has seen a dramatic growth in recent years. The increase in individuals and families using devices with voice search built in has played a large role in its success. In this blog, we’re telling you
What to expect from your digital marketing agency
Running your own business is hard enough, there’s lots of planning involved and that’s before you’ve even started thinking about your business’ online presence. Digital marketing agencies are there to offer a helping hand with your online presence to allow
Top Marketing Strategies for 2021
Marketing is essential for all businesses and in the current situation it’s even more important for businesses to establish themselves online. There are a number of ways that marketing strategies can be adapted to suit the needs of all industries.
5 reasons why your business needs SEO
Search engine optimisation (SEO) has grown dramatically in the last few years and it’s growth is not set to slow any time soon. Search engine optimisation involves improving your website’s visibility and having it appear when users search for relevant
How has the pandemic affected paid advertising?
The Coronavirus pandemic has affected the world in many ways, digital advertising being one of those ways. Digital media has been growing at a fast rate for many years, but since the pandemic began, many businesses realised that being online
Emerging web design trends for 2021
As we get ready to bid farewell to 2020, we decided it would be a good idea to look into the emerging web trends that are expected for 2021. A lot of businesses found themselves needing to develop an online