With a second national lockdown upon us in England, you may be feeling worried about your business and wondering what you can do during this time. Having an online presence has never been so important or easy. In today’s blog,
Google’s SEO ranking factors
Ranking highly on Google is important for any business. It’s common knowledge that the websites that appear on the first page of Google get more interaction than those who appear on the following pages. In this blog, we’re telling you
Keeping your website content relevant
Having a website is really important and has been for a number of years. If you’ve had your site for a long time, chances are you have a lot of content on there that may not even be relevant anymore.
How to grow your business using social media marketing
A lot of businesses are always searching for new ways that they can grow their business. With the current Covid-19 pandemic and a lot of businesses having to shift online to accommodate sales, it’s really important that you are utilising
What are the benefits of using Cloudflare?
Over the years, we have seen the use of the internet grow very fast, but 2020 has caused a drastic growth in our use of online services. With lots more of us online, it’s important to ensure that we have
What is Hotjar and what are the benefits of it?
Using likes and shares on social media is often used to measure the success of your content, but wouldn’t it be good if there was a way of gaining more in depth information about what users want to see on
Fylde Rugby Community Foundation Sponsor
We are very pleased to share that we are now officially a tier 2 sponsor of the Fylde Rugby Community Foundation. This means that we are supporting the Fylde Rugby Foundation in delivering their community projects. One great value they
The importance of quality backlinks
Backlinks are a great way to increase the traffic on your website. There are so many opportunities that can be used to build backlinks for your business. In this blog we’re telling you the importance of quality backlinks. What is
What are the benefits of infographics?
Sometimes it’s hard to express your thoughts using text, another option is to use infographics. When creating or updating a website’s look, it’s important to select relevant infographics that portray the right message to your customers. In this week’s blog,
The importance of good copywriting
Each business must ensure that their content is created to a high standard, whether that’s within product descriptions, website content or printed advertising. In this week’s blog, we’re telling you the importance of good copywriting. What is copywriting? Copywriting
What are the key benefits of LinkedIn Advertising?
When we think about advertising our businesses, we most likely think about platforms such as Facebook, Instagram and Google, but popular business platform LinkedIn offers some fantastic features that can be really useful. In this blog we’re looking into the
The importance of meta titles and descriptions
Meta titles and descriptions play a huge role in your on page SEO. Meta descriptions are essentially a summary of what your page has to offer users. The information that you provide in your meta titles and descriptions should be
What is Facebook Pixel and why should you use it
We all know that the popular social network, Facebook, uses targeted ads to help give users the best experience online. Having more users seeing your adverts means a higher conversion rate and return of investment (ROI) for your business. Today’s
What’s new for 2021, Google?
Each year Google makes hundreds of changes to its searching facility, but it has around 4 key updates known as ‘core updates’. These updates are bigger and they often bring in a range of new ranking factors. In this week’s
A guide to writing a good blog post
Blogging has grown a lot over time and it is now an incredibly effective marketing tool that businesses can use regularly. A blog post is an interesting and educational way to share knowledge about your industry. Posting regular, unique blogs
All you need to know about Google’s Core Algorithm Update May 2020
Each year, Google announces around hundreds of new algorithms, however, only around 4 are considered to be ‘core’ updates. Today’s blog will teach you all you need to know about Google’s new core update for May 2020. Due to the
Why now is a good time to increase your online marketing
We’re all going through it at the moment, times are different for everyone. We’re all spending a lot more time on the internet and getting used to what we now must consider ‘normal’. In today’s blog, we’re covering why now
Why a trustworthy website is important
Appearing trustworthy and credible can be tough for new businesses, this is because you are likely to be unknown in your industry. As people learn about your brand’s reputation, they will realise that they can trust your business. A trustworthy
The importance of analytics, setting goals and conversion tracking
Goals are important, they are a key part of success. Using goals and tracking services means that you can clearly see the actions that your customers are taking on your website, such as clicking your call to action buttons and
Adjusting your marketing strategy due to COVID-19
There is a lot of uncertainty for everyone at the moment with COVID-19 and many businesses are suffering. During this tough time, business owners should be aware of the various ways that they can adjust their marketing strategy because of