Over the last few years, video content has seen a huge growth in popularity. Whether that’s on websites or social media, it is definitely becoming one of the most preferred ways for users to consume content. In this blog, we’ll be looking into the benefits of using videos on your website.
Video content can be used in many ways, whether you’re wanting to show some behind the scenes footage in the office, sharing tips and tricks relevant to your industry or you’re running an IGTV session, video content makes all of that possible. Quality videos can easily be embedded into a well designed website.
Brand personality
A lot of the time, users enjoy seeing the people behind a business, sometimes just a quick post showing your face can make a huge difference. Video content is a great way to achieve that while still offering information to potential customers. Sharing video content regarding your brand can often make viewers feel more at ease when they choose to make a purchase from you.
User engagement
User engagement is a handy metric to use when researching how well your content is performing. Video engagement has seen a huge increase over the last few years, so it’s definitely worth looking into. There are a few things to consider to ensure that you gain maximum user engagement from your video content. One factor is where people are likely to be when they watch this content, a lot of people now stream content in public places, which means it may not be possible to have the sound turned on, subtitles are a good way to ensure engagement from people in this situation.
Sharing capabilities
A huge benefit of using videos on your website is that they can provide more content for you to post on your social media channels. Posting the video on a social platform means that others can easily share this content too, which may lead to you gaining more followers. Sometimes seeing the same types of content all the time can get a bit boring, mixing up your content to ensure you have a good range will help to keep people engaged. Many users enjoy watching videos over reading long sections of text as they are a faster way to gain information.
Increased traffic
Not only does video content drive traffic to your website, it also helps to keep users on your website for longer. This means that your bounce rate may start to decrease. However, in order to achieve this, your content must be relevant and interesting. Posting relevant content can help to enhance your website’s SEO, which means over time you may start ranking higher up on the search engine results pages.
Cost effective
Regardless of the size of your work team, responding to customer queries takes time. Using video content to answer any frequently asked questions can be a really helpful tool for users to watch in order to gain information. Instead of having the usual long list of Q&As, why not record videos explaining the answers in a faster and more enjoyable way for potential customers? If you consider a question to be frequently asked, it’s likely that many users are asking the same questions, so you can save yourself time and money by creating professional videos to share.
Integrating video content into your website is beneficial for many reasons, if you need any more information, please don’t hesitate to contact us.