Most businesses have a website and online presence. Particularly over the last year there has been an increased demand for online sales in many industries. However, it’s not just about having a business website, you also need to make sure it looks impressive and works efficiently. In this blog, we’re telling you the importance of a good quality website.
Your website creates a first impression to a large number of your customers. With this in mind, it’s a really good idea to ensure that your site’s style resonates with your brand and that it looks professional. With the increased demand for digital technology, more customers than ever will be using your website to browse products and services and even to make purchases. Make your first impression a good one with a high quality and modern design.
To have an appealing website, there is no requirement for overly complex designs. Even with a smaller website, you can place design as a priority. When designing your website, you’ll need to consider colours, fonts and a lot more. It’s a good idea to integrate your brand’s colours into your website’s design, as this helps to build brand identity. If your website looks dull and isn’t eye catching, it doesn’t set a great example for your business, you’d be surprised how much a touch of colour can help.
In addition to your website looking impressive, it also needs to work efficiently, this can be known as user experience. User experience is concerned with how easy your website is to use. If your customers are struggling to use your website, they are likely to leave and find a new provider. Users don’t want to waste their time searching for things that should be easily accessible. Call to actions are a great way to point users in the right direction on your site.
Search engine optimisation (SEO)
Not only is your website a popular way to sell your products and services, it is also the prime place to start implementing a solid SEO strategy. If you can successfully integrate relevant keywords into your website’s content, along with other important measures, such as trustworthy backlinks, you can create a good SEO strategy.
Another element of a good quality website is the security. Users can look for clear signs of a secure connection to a website, such as the padlock in the address bar. To gain this padlock icon, website owners must purchase an SSL certificate, which is easy to obtain. Many users will not feel comfortable entering personal information and banking details to a website that appears to be insecure.
Having a high quality website is very important to the success of your business, elements that may not seem to be of high importance could easily lead to losing customers. When planning your website, ensure that you have considered these factors and remember that you only get one first impression, if that’s going to be your website, make it count.
If you’d like any assistance with your website’s design, please don’t hesitate to contact us, we’re happy to help.