As we get ready to bid farewell to 2020, we decided it would be a good idea to look into the emerging web trends that are expected for 2021. A lot of businesses found themselves needing to develop an online presence this year, so why not take it one step further and make sure you’re keeping up with the newest trends for your website?
We’ve said previously that your website is a great marketing tool and it is quite often one of the first ways that customers are introduced to your company. With this in mind, it means you have to ensure that your website looks professional and impressive at all times.
Did you know that it takes approximately 0.05 seconds for users to form an opinion on your website?
– According to CXL.
As well as looking at the design of your website, you also need to ensure that it is secure and runs effectively to allow for a positive user experience.
Let’s check out the emerging web design trends for 2021
Image & video integration
Photography is set to be a big part of website design in 2021, however maybe not just photography alone. It is possible that many businesses will start to integrate photography into their graphics. This is an impressive way for businesses to utilise their brand colours and share content in a more engaging way. As well as this, video content is becoming increasingly popular among internet users. Both video content and the use of infographics are an interesting and often faster way to inform users about your business.
In recent years, the use of dark mode on mobile devices has grown dramatically, with social media platforms now offering the mode, as well as general phone settings. This is set to grow even more among company websites. The colour black provides a very nice contrast with many different colours, meaning that you’re free to experiment with your brand colours to make sure your site looks eye catching.
While this is not really considered a new trend, it remains very important for a good user experience. Google admits to using page speed as a direct ranking factor for websites, so if your website is slow, you shouldn’t expect to be visible at the top of the results page. There are a number of reasons why your website may be loading slowly and now is definitely the time to get those issues resolved.
The growth of voice search does not look to be slowing down, so that’s why businesses should start to prepare for the introduction of voice search within websites. Having the option for voice search means that your website may be more popular among busy users. Who knows, in a few years this might be one of Google’s ranking factors meaning that your website might appear higher on the search results for having this feature.
In previous years, it has been very common for websites to be designed in a very structured way, but this might be changing for 2021 as businesses start to use more asymmetric designs. While this trend may be popular, you will need to decide whether this design would be appropriate for your business. A simple grid layout will always be the number one choice for many businesses.
We hope that this blog gives you a good insight into what’s on the way for website design in 2021. If you require any assistance or advice, don’t hesitate to contact us.