When we think about advertising our businesses, we most likely think about platforms such as Facebook, Instagram and Google, but popular business platform LinkedIn offers some fantastic features that can be really useful. In this blog we’re looking into the key benefits of LinkedIn Advertising.
Advertising has come a long way in recent years, according to Statista, since 2009, the UK has had consistent growth in spending for advertising year on year. Advertising online has become very popular for businesses and if it’s done properly it does work really well.
Advertising is all about targeting your demographic and persuading them to use your services or buy a product from you. Many companies take different approaches to advertising because they have to target different people. In the UK, around £14 billion has been spent on digital advertising since 2007, according to Statista.
So what is LinkedIn Advertising?
LinkedIn is a professional social media channel that supports businesses by advertising for them. LinkedIn Advertising involves using a digital tool such as Campaign Manager, to create and deliver high quality content through a range of adverts, such as text, message and sponsored content.
Where your advert appears depends on the type of advert that you choose to create. Sponsored advertising appears on the feed of your target audience, text ads are only available for users on a desktop and message advertising appears in the user’s inbox when they are online.
There are benefits to each type of advert, it all depends on the type of business that you are and who you want to target. You should do some research into your insights to decide whether the type of advert that you decided on is working efficiently.
What are the key benefits of LinkedIn Advertising?
Targeting
LinkedIn is extremely popular for targeting specific demographics. Whether you’re making a sale or trying to gain a new member of staff, LinkedIn can filter through all of its users to find the right people for you based on your selected targeting options.
Some of the targeting options that are available to you through LinkedIn Advertising are:
- Age
- Location
- Company name
- Degree
- Study field
- Job title
- Job seniority
- Company industry
- Company size
- Member skills
There are many more targeting options available and LinkedIn allows you to use a maximum of 100 selections for your adverts. Using these selections to create a refined audience means that you can target the people you want directly.
LinkedIn is a very professional platform, with people constantly updating their data to reflect their lives. This is because LinkedIn is often used by companies to find new members of staff. There is an incentive for users to update their information so that they can be open to all opportunities.
Remarketing
Using matched audiences means that you are able to remarket your business to users who have previously used your website. Matched audiences use data to see exactly which pages on your site the user has visited and therefore can provide adverts to persuade them to revisit. Having the ability to do this means that you will have more traffic on your website and potentially more sales if the users has had a good experience with your product in the past.
High control
A huge benefit of LinkedIn Advertising is the level of control that you have. You can set your advert to start at a specific time and can schedule its end date too. As well as this, LinkedIn offers you the opportunity to set daily budgets, so you can ensure that your advertising costs are kept at an appropriate level for your business.
Pricing
LinkedIn Advertising operates using pay per click advertising (PPC) or pay per impressions (CPM). There are options available for you to choose the most appropriate method for you. The general price of your advertising will depend on the amount that you set for your daily budget. You will have to decide how much money you are willing to spend each time your advert is clicked or how much you would like to spend per amount of impressions, such as 1000.
There are tools that you can use such as Campaign Manager which will allow you to see the amount of money that other advertisers are placing on their own adverts, so you can see what you’re competing against. Essentially, the more money you can put into advertising, the more chance you have of your business being the one that people see and want to use.
We hope that this blog has been useful, if you need any support and advice with your business’ advertising, please don’t hesitate to contact us.