Search engine optimisation (SEO) has grown dramatically in the last few years and it’s growth is not set to slow any time soon. Search engine optimisation involves improving your website’s visibility and having it appear when users search for relevant queries. This blog is 5 reasons why your business needs SEO.
Higher ranking
Many users are much more likely to click on the first few websites on the results page than those lower down on the next pages. That’s why it’s very important that you use SEO on your website. Businesses that rank higher are generally labelled as the most relevant result for the search query. Ranking higher on the search engine may allow for your business to appear above your competitors, which could lead to more sales for your business.
Local SEO
With the huge growth in voice search, a lot more people are using phrases such as ‘near me’. Providing they have enabled location services on their device and you have optimised your site for your local area, it is quite likely your website will appear as a high result on the page. Listings such as those on Google My Business should be accurate at all times, as these help to promote the location of your business. Local SEO is set to go further as technology advances, so it’s very important that you ensure that users know exactly where they can find your business both online and offline.
Building trust
Ensuring that your website is optimised for the search engine is very important. One important way that SEO can help to build trust for your business is through the creation of backlinks from trustworthy sources. Backlinks can be created in relevant directories and other websites. Users generally trust the first few websites to appear on the results page more than those further down or on the following pages.
Measuring SEO
SEO is not a short term fix, it is a long term strategy that is always being updated. One of the great things about using SEO is that it can be measured accurately. You can easily track the engagement on your website through an appropriate analytics service. A good quality analytics tool will provide you with multiple ways of viewing analytics such as heatmaps. Heatmaps can show you exactly how users are interacting with your website, including insights such where users scroll to before they choose to leave the site. These insights can be very useful to see what’s working well and what isn’t on your website.
Better user experience
User experience on a website is very important. In order for a website to gain credibility, it has to be offering users the information that they require. User experience can be measured using analytics tools. A good user experience allows users to find information they need quickly, elements such as call to actions can help to improve a user’s experience on a website.
High quality SEO will have your business ranking higher on the search engine, which will potentially provide your business with more sales. If you’d like any more information on the SEO services that we have to offer, please don’t hesitate to contact us.