Backlinks are a great way to increase the traffic on your website. There are so many opportunities that can be used to build backlinks for your business. In this blog, we’re telling you the importance of quality backlinks.
What is a backlink?
Backlinks are links that come from one site to another. You can often manually add backlinks into directories, which can help to promote your business in a certain area. Location searches are becoming more and more popular, so you should ensure that you have your location information available, which will help your local SEO. Backlinks are also often found in blogs and social media posts.
Backlinks can be very easy to achieve, however, backlinks from spam sites are not very effective. That’s why you should consider the website that you are using to achieve a backlink and ensure that it is a high-quality website before you enter your information.
A good quality backlink website will be higher up on the result’s page. You can also use a domain authority checker to check if the website really is high quality. These high-quality links are harder for you to achieve, they will take more time to build than a standard directory.
Why are backlinks important?
More traffic
Backlinks aim to generate more traffic to your website. This can be done through a direct link or through a build-up of many links which will increase your ranking on the search engine results page. If your website is ranked higher on the results page, more users will choose to visit your site rather than other companies. Search engines can use tracking to decipher how trustworthy your site is and whether or not users get relevant information from your website.
More business
Online directories are used quite often by people to find various businesses. Once you have added your business to a directory, you should ensure that you take time to update business details as and when it is necessary. Having incorrect information will not be effective for your business and may lead to you losing customers. Information such as website addresses and phone numbers are really important. If a potential client cannot find the correct contact information, they will probably take their business elsewhere.
Easy to build
The information that needs to be included to build a backlink in a directory should be very easy for you to find, you will need information such as company name, location, opening hours, number of employees and more. Backlinks that come from blogs or social media posts will not require this information, they will just need a simple link. In order to build some backlinks, you may need to email businesses and ask them if they will include a backlink to your website.
Relevant links
Not all backlinks are weighted equally in terms of ranking by search engines. For example, if you have gained a backlink from a company in the same field as you, the search engines will rate this well. If your link comes from a company with no relevance to you, the search engines will still reward your website but not as much. That is definitely something to consider when you start looking for links to build.
If you need any more information on backlinks, please don’t hesitate to contact us, we’re more than happy to help.