{"id":537,"date":"2022-01-19T12:39:49","date_gmt":"2022-01-19T12:39:49","guid":{"rendered":"https:\/\/www.completeonline.co.uk\/2022\/08\/12\/what-makes-a-website-effective\/"},"modified":"2023-09-12T15:19:27","modified_gmt":"2023-09-12T15:19:27","slug":"what-makes-a-website-effective","status":"publish","type":"post","link":"https:\/\/www.completeonline.co.uk\/what-makes-a-website-effective\/","title":{"rendered":"What makes a website effective?"},"content":{"rendered":"\"What\n

The number of websites being used has grown dramatically in recent years, especially with the pandemic leading to more businesses operating online rather than in person. In this blog we\u2019re answering what makes a website effective.<\/p>\n

Website features<\/h2>\n

There are many features that appear on websites that most users don\u2019t notice unless they are broken, so it\u2019s important to keep an eye on your website<\/a> to ensure that everything is running as it should be. Website design involves features such as the way text appears on a site or the way an image may only appear when you hover over a section. All of these features make your website appear more impressive which leads to a positive user experience.<\/p>\n

Images<\/h3>\n

Using high quality images throughout your website is a great way to support blocks of text. It\u2019s important that the images are relevant so that users can rely on these if they do not have time to search through your text to find information. Images can be displayed in various ways to fit the tone of your brand.<\/p>\n

Text<\/h3>\n

Text is one of the easiest ways to share information regarding your business, whether that\u2019s done through blogs or through product descriptions depends on what works for your business. It\u2019s important to avoid long sections of text as it\u2019s unlikely that users will remain engaged unless they are really interested. As well as this, you can add headings to split up blocks of text. Not only will this support your SEO<\/a>, it will also make it easier for users to find the most relevant information to them.<\/p>\n

Ease of use<\/h3>\n

Like we mentioned earlier, most website users don\u2019t realise the extent of website design<\/a> until something doesn\u2019t work on a site in the way they expect it to. A great example of this comes from a website\u2019s navigation. Everyone uses the menu to get around a website and when it\u2019s unclear or doesn\u2019t link to the correct pages, it can be very frustrating and users will often leave. In order for a website to be effective, the navigation needs to be clear, to support this you can also add relevant call to actions throughout the site. A common call to action is a contact button, which when clicked will take the user straight to the contact us page.<\/p>\n

Optimisation<\/h3>\n

Optimising various features on your website can have a great impact on your site\u2019s SEO<\/a>. The use of mobile devices to access websites has grown very fast and therefore it is so important to ensure that your website is optimised for mobile as well as desktop. For a while now, Google has used mobile optimisation as a ranking factor<\/a>, therefore rewarding the websites that have achieved this simple feature. If your site doesn\u2019t display properly on mobile then it\u2019s definitely time to take a look and make some changes.<\/p>\n

Contact<\/h3>\n

This one is vital for a business to succeed online. You must ensure that all of your business\u2019 contact information is up to date and being regularly monitored. If a potential customer needs to contact you for any reason and they are unable to, it\u2019s highly likely that you\u2019ll have lost their custom. An effective website will have a range of contact options available to the users and they will be displayed in a clear way.<\/p>\n

Branding<\/h3>\n

Consistency really is key when it comes to ensuring that your website is effective. This is particularly important when it comes to your branding<\/a>. Some businesses have already built up a presence on social media<\/a> or other platforms and therefore it\u2019s very important to ensure that your branding is the same. If you have a colour scheme on social media<\/a> and change to a different colour scheme on your site, users may find it difficult to recognise that it\u2019s the same brand and may choose to work with your competitor.<\/p>\n

Security\u00a0<\/a><\/h3>\n

One of the main reasons why users will leave a website is if it is not secure or appears to be outdated. It is not likely that users will feel confident inputting their personal information onto a site with no security features<\/a>. Website trends change fast and therefore it\u2019s fairly obvious to users when a website has an outdated design. It goes without saying that users are more likely to purchase products and services from a company with an attractive website design compared to one with outdated features and no security.<\/p>\n

Ensuring that your website is effective can be done in many ways. If you think your website could be more effective, don\u2019t hesitate to contact us<\/a>, we\u2019re happy to help.<\/p>\n","protected":false},"excerpt":{"rendered":"

The number of websites being used has grown dramatically in recent years, especially with the pandemic leading to more businesses operating online rather than in person. 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