{"id":405,"date":"2019-11-27T12:37:07","date_gmt":"2019-11-27T12:37:07","guid":{"rendered":"https:\/\/www.completeonline.co.uk\/2022\/08\/12\/the-importance-of-fresh-website-content\/"},"modified":"2023-09-29T15:12:00","modified_gmt":"2023-09-29T15:12:00","slug":"the-importance-of-fresh-website-content","status":"publish","type":"post","link":"https:\/\/www.completeonline.co.uk\/the-importance-of-fresh-website-content\/","title":{"rendered":"The Importance of Fresh Website Content"},"content":{"rendered":"

\"\"<\/span><\/p>\n

 <\/p>\n

Today\u2019s blog is all about fresh website content and why it\u2019s so important for your website.\u00a0<\/span><\/p>\n

There is no other website like yours. Every time you post fresh and relevant content on your website, you\u2019re improving your customer experience and the ranking of your website on the SERP. Keep your website active, or it\u2019ll be labelled \u2018dead\u2019. Here\u2019s why you should post valuable content frequently and how you can achieve it.\u00a0<\/span><\/p>\n

Improve your ranking<\/h3>\n

Google loves fresh website content<\/a>. Search engines use clever bots to locate updated web content, so the more you post, the more likely you are to appear higher on the SERP. As we\u2019ve mentioned in previous blogs, there is a much higher chance of traffic to your website<\/a> if it\u2019s ranked highly on the SERP. Your website should be updated two – three times a week with valuable information<\/a>. There\u2019s no point posting content that no one wants to read. When you’re creating your content, you also need to consider its length, bots will consider longer pieces of text to be more meaningful. You should also keep in mind that your customers may not have lots of time to read your blogs, you have to find the perfect balance.\u00a0<\/span><\/p>\n

Use your keywords<\/h3>\n

Frequent posts are a great opportunity for you to utilise more keywords<\/a> on your site. By writing posts, you are able to use keywords to enable the SERP to release your website specifically based on the keywords that have been searched.\u00a0<\/span><\/p>\n

Your customers will enjoy website content that is helpful, so it\u2019s a good idea to post content that answers questions. It is important to note that Google\u2019s focus is on the quality of your posts, rather than the keywords produced. So make sure your content is well written and informative. Before you create any content for your website, do some research into the keywords and topics that will benefit your website and its visitors the most.\u00a0<\/span><\/p>\n

Authority<\/h3>\n

Authority on Google should be high on your priority list. The more indexed pages that you have on your website, the more chance you have of being judged by Google as an authoritive site. Google measures its searches based on site saturation, which means the more your website appears on the SERP, the more authority your website will receive from Google. Websites that are higher up on the search results will receive much more traffic than those further down.\u00a0<\/span><\/p>\n

Retain your Audience<\/h3>\n

Updating your site regularly means you\u2019re likely to gain more business. Websites that fail to post for weeks will appear on Google as a \u2018dead\u2019 site, meaning they\u2019ll drastically slip down the SERP. To avoid this, post regular content<\/a> that\u2019s valuable to your target audience. By posting frequently, you will create a credible business which will lead to returning traffic for your website.\u00a0<\/span><\/p>\n

Brand new customers need to feel like they can trust your company and as a business owner you want them to choose you over your competitors. Post your recent successes, show them why they should choose you. Old content is a key reason why customers might leave your site.\u00a0<\/span><\/p>\n

So how can I create fresh content?<\/h3>\n

It\u2019s a good idea to start a blog<\/a>, they tend to be informative and they\u2019re usually an easy read. Creating content<\/a> such as blogs means that you can share a link to the blog via your social media channels. Posting news articles relating to your business is an easy way to increase your credibility.<\/span><\/p>\n

If you\u2019d like to know more about creating fresh website content, please don\u2019t hesitate to contact us<\/a>. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

  Today\u2019s blog is all about fresh website content and why it\u2019s so important for your website.\u00a0 There is no other website like yours. Every time you post fresh and […]<\/p>\n","protected":false},"author":1,"featured_media":406,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[18],"tags":[],"acf":[],"yoast_head":"\nThe Importance of Fresh Website Content - Complete.<\/title>\n<meta name=\"description\" content=\"There's no other website like yours. 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