WordPress – What are the core benefits?

WordPress – What are the core benefits?

WordPress has become one of the world’s leading content management systems. Globally, around 19,500,000 websites use WordPress. Here at Complete, we believe that WordPress provides the best package, offering a solid foundation for marketing and web design. It began as a blogging platform; however, it has now transformed into a website creation platform with many opportunities and very few restrictions. 

In this post, we will be looking into the main benefits of using WordPress to create and design your business website. 

1. A Community for support

WordPress has many benefits, one being that it is an open source software, meaning that there is a large community of developers and users available to offer support. The support allows developers to save time researching and troubleshooting, as many people will have similar questions. Questions that have been asked by users of WordPress remain on their forum for a length of time, so that other developers have easy access to any support that they may need. The WordPress community is very quick to detect any security risks or vulnerabilities, so users can work together to update each other on any faults and resolve them quickly.

2. Use of Plugins

A key benefit is that WordPress allows websites to be fully personalised through the use of plugins. The possibilities of plugins are endless, should you need a calendar or a form – we can use a plugin to achieve it. Plugins do require a lot of time and effort to set up, however they do provide a head start. There is a still a lot of research necessary to ensure that the plugin works efficiently. When researching whether or not a plugin is high quality, you should consider the number of downloads, ratings and its update history.

3. SEO and Organisation

Another benefit is that WordPress is fantastic for SEO (Search Engine Optimisation), as it allows developers to use ‘permalinks’, which are great for organising a website into specific categories. Organisation is key for users, as it makes it easy for them to navigate around a website in order to get the best out of it. Due to WordPress being a high quality and up to date content management system, search engines can be more likely to rank websites higher which are made using it. Ranking higher on the search engine means you’re likely to experience higher levels of traffic.

4. Keeping your website current

WordPress has unbeatable blogging software available, which makes organising blog posts into different categories easier. Tags can be used in order to achieve an additional layer of organisation. Featured images can be attached, which can gain interaction on social media platforms, such as Facebook and LinkedIn. Utilising a blog is an effective way of keeping your website current. Blogs offer a way of posting more regularly on your website, which again helps to keep your website current and shows search engines that it is being used.

5. Updates and Maintenance

It is important that a WordPress site is regularly used and updated in order to maintain it. In the past, WordPress has had a bad reputation, however we recognise that no technology is 100% secure. Smaller updates will be automatically performed by WordPress, however larger updates will need to be done manually. This includes plugins, it’s important to ensure they are kept up to date to avoid potential attacks. Before bigger updates are completed, it’s a good idea to ensure you have high quality hosting and regular backups of your website are being completed.

If you have any questions regarding WordPress, don’t hesitate to contact us.