Failing to plan means planning to fail. Planning a new website can be a really exciting time for your business, but it’s important that you consider all of the key features before you begin. In today’s blog, we’ll be picking out some things to think about when planning your new website.
What to consider when planning your new website
Goals
First, you should decide what you actually want to achieve from a new website, it’s likely you want to gain more clients. If your website works well already, you’ve got a bigger job on your hands because you need to make the new one stand out. You should set yourself specific and realistic goals, such as how many visitors you’d like on your site every month. Google Analytics is a great tool that you can use to closely monitor your site’s performance. If you’re starting a new website from scratch, you will need to consider your target audience before you set your goals.
SEO
SEO is so important, and you should decide on your strategy as early as you can. Your aim is to appear as highly as you can on the SERP so that you get more clicks. Build your website with SEO at the forefront of your mind. That way, it’ll be easier for you to alter keywords in the future, should you need to. SEO is extremely important to the success of your website, and there are lots of factors that can influence your site’s SEO.
Content
You must carefully choose the types of content that you will be displaying on your new website. Think about what your business has to offer and what your target audience would like to see. Blogs are a great content tool, you can update them regularly, and they will help with your SEO. You must consider how often you’d like to be posting on your site, it’s great to post regularly, but the posts must be relevant and essentially answer the questions of your target audience.
Layout & Colour Scheme
Many people will already have an idea of a colour scheme for their website, it’s important to pick a scheme that you can utilise across your whole brand. You could match the site’s colours with your logo, or you could do a complete colour contrast. Web designers can help you to choose which strategy works best for your website. Once you’ve chosen the colours for your website and logo, it’s very important that you stick to those colours on each platform, so that customers are more likely to recognise your brand.
Responsiveness
Nowadays, you must ensure that your site works efficiently on a mobile device, as they’ve actually taken over desktops for internet browsing now. Being responsive means that your site will re-size based on the screen that it’s presented on. It means that the menus on your website will automatically simplify when presented on a mobile device. Due to Google’s mobile-first index algorithm, websites that are optimised for mobile use will appear first on the search engine. That’s why it’s really important to have a responsive website that is optimised for mobile use.
Interaction
You should make interaction as easy as possible for your clients, no one stays on a website if it’s hard to understand or it’s difficult to use. Clients will visit your site to gain more information on their search query, so keep them interested by having an easy navigation system. A positive user experience will lead to more sales and higher engagement.
If you need any help with a new website or an existing one, please get in touch.