What is Hotjar and what are the benefits of it?


Using likes and shares on social media is often used to measure the success of your content, but wouldn’t it be good if there was a way of gaining more in depth information about what users want to see on your website, that way you can tailor your content even further. This week’s blog is all about Hotjar and the benefits of using it. 

What is Hotjar? 

Hotjar is an analytics platform that can be used to measure the success of the content on your website. Hotjar can be used alongside the popular Google Analytics to enhance the analytical data provided by users of your site. The well known content management system, WordPress, along with many others, enables you to install Hotjar as a plugin for your website. 

Hotjar offers various methods for collating analytics, such as heatmaps, recordings and surveys. It is up to you which method you use for your analytics, but each one has its own benefits. 

What are the benefits of using Hotjar? 

Easy to interpret 

A key benefit of Hotjar is that the collected data is incredibly easy to interpret. If you choose to use heatmaps to gather analytical data, you can see exactly which areas of your website are being used the most at a quick glance. These visual analytics are really helpful if you’re busy as they don’t need much further interpretation. 

Quick set up 

Hotjar is extremely easy to set up. All you need to do is apply for a tracking code via the Hotjar website, install the official Hotjar plugin on the site that you wish to track and copy and paste the code into the website. After you have successfully set up the tracking on your website, you can log into Hotjar to view your dashboard, where your analytics should appear. 

Various types of data 

Due to Hotjar offering different methods of collecting analytics, such as heatmaps, recordings and surveys, there is a lot of different data to be analysed. As we mentioned, heatmaps can be interpreted quickly but they don’t offer any information on why the users clicked that section of the website. On the contrary, surveys offer a chance for the user to explain the reasons behind visiting your website. It’s a good idea to use a range of methods, to ensure that you gain the most accurate information. 

Tailoring your content 

We all tailor our content to our target audience, but what if there’s a key area that they are interested in that we are missing out on? Using Hotjar’s heatmaps means that you can clearly see if there’s an area on your site that users are more interested in and that means you can work on enhancing those areas so that they get more traffic. It also means that you can see the areas that aren’t being visited and you can give them some more attention. 

Bounce rate 

Through tools such as Google Analytics, you will see your bounce rate. This is shown as a percentage and shows the number of users who land on your site and abandon it because the content is not relevant to them. Using Hotjar means that you can use anonymous screen recordings to see where it is that people lose interest on your website. All of these tools are extremely helpful in improving and enhancing the content on your website. 

We hope that today’s blog has been helpful, if you need any more information, please don’t hesitate to contact us.