What is Facebook Pixel and why should you use it


What is Facebook Pixel and why should you use it

We all know that the popular social network, Facebook, uses targeted ads to help give users the best experience online. Having more users seeing your adverts means a higher conversion rate and return of investment (ROI) for your business. Today’s blog is all about the Facebook Pixel and why you should use it for your own online advertising. 

What is the Facebook Pixel? 

The newest version of the Facebook Pixel was released in 2017. It is essentially a code that can be used on your website for tracking purposes. Pixel is used to track data, such as how adverts are performing and how they can be improved. 

The code creates cookies that are used to remarket your website to users who have previously visited. These cookies are triggered by users visiting your website or interacting with your Facebook adverts. 

Why should you use the Facebook Pixel? 

Data tracking is used by many businesses to improve the performance of their adverts. Using this data tracker means that Facebook will display your adverts to your most desired audience. Facebook can help to ensure that the right demographic are seeing your adverts. 

Facebook advertising can be really successful. However, without using tracking services such as the Facebook Pixel, you won’t have as much insight into who is interacting with your adverts. This means you might miss issues with your adverts and you won’t be able to rectify the problems for next time. 

Having more people interacting with your adverts means that you are likely to receive higher conversion rates and a higher ROI. 

Through conversion tracking and retargeting, you’ll see which users have interacted with your adverts and how. Due to the Facebook Pixel, these users will see more adverts for your company when they’re using Facebook. 

How does the Facebook Pixel work? 

Facebook Pixel uses either 17 standard ‘events’ or gives you the opportunity to create your own. Events range from users adding your products to their basket to someone searching for the location of your business. Utilising events means that each time a user completes an action, Facebook Pixel uses cookies to encourage them to purchase from you again. If they didn’t actually make a purchase, cookies will act as a reminder for them to return to your website to complete the purchase.

While there are 17 standard ‘events’, these can be customised further to allow you to access more specific targeting data.

We hope that today’s blog has been useful, if you need any further information, please don’t hesitate to get in touch.