What is Facebook Pixel and why should you use it

What is Facebook Pixel and why should you use it

What is Facebook Pixel and why should you use it

We all know that the popular social network, Facebook, uses targeted ads to help give users the best experience online. Having more users seeing your adverts means a higher conversion rate and return of investment (ROI) for your business. Today’s blog is all about the Facebook Pixel and why you should use it for your own online advertising. 

What is the Facebook Pixel? 

The newest version of the Facebook Pixel was released in 2017. It is essentially a code that can be used on your website for tracking purposes. It is used by companies to track various pieces of data, such as how adverts are performing and how they can be improved for the future. 

The code creates cookies that are used to remarket your website to users who have previously visited. These cookies are triggered by users visiting your website or interacting with your Facebook adverts. 

Why should you use the Facebook Pixel? 

Data tracking is used by many businesses to improve the performance of their adverts. Using this data tracker means that Facebook will display your adverts to your most desired audience. If you sell products that are aimed at a certain age group, Facebook can help to ensure that they are the people seeing your adverts. 

Facebook advertising can be really successful, but without using tracking services such as the Facebook Pixel, you won’t have as much insight into who is interacting with your adverts. This means you might miss any issues with your adverts and you won’t be able to rectify the problems for next time. 

Like we mentioned earlier, with more people having the opportunity to interact with your adverts, you are likely to receive a much higher conversion rate, along with a higher ROI. 

Through conversion tracking and retargeting, you’ll see exactly which users have interacted with your adverts and whether or not they made a purchase from your business. In the future, because of the Facebook Pixel, these users will see more adverts for your company when they’re using Facebook. 

How does the Facebook Pixel work? 

Facebook Pixel uses either 17 standard ‘events’ or gives you the opportunity to create your own. These events range from users adding one of your products to their basket to someone searching for the location of your business. Having events inputted means that each time a user completes one of these actions, Facebook Pixel uses cookies to target this user to encourage them to purchase from you again. If they didn’t actually make the purchase from you, these cookies will act as a reminder for them to go back to your website to complete the purchase.

While there are 17 standard ‘events’, these can be customised further to allow you to access more specific targeting data.

We hope that today’s blog has been useful, if you need any further information, please don’t hesitate to get in touch.