Sometimes it’s hard to express your thoughts using text, another option is to use infographics. When creating or updating a website’s look, it’s important to select relevant infographics that portray the right message to your customers. In this week’s blog, we are asking what are the benefits of infographics?
What are infographics?
Infographics are another way of sending a message out to your customers. They are generally labelled as visual information. Infographics can be images, graphs and anything else that can be used to give an easy to understand overview of a topic.
Infographics can still have text within them, but the amount of text should be minimal and the image or graph used alongside should allow the user to easily understand what the text is referring to. Generally, infographics are a much more exciting way of sharing information online and they generally grab the user’s attention more than a block of text would.
A lot of businesses use infographics on their websites, social media posts and other content that they share, but why?
What are the benefits of infographics?
Optimisation opportunities
Search engines do not process infographics in the same way as they process text, so in order to ensure that your graphics are still optimised, you do have to take a different approach. There are many ways you can still optimise this content, including using relevant headings on your text, correctly naming images, completing various descriptions and others. Optimising these infographics is vital if you want your business to rank highly on the search engine results page.
Grabs the user’s attention
Ask yourself, are you more likely to want to read a large block of text with no infographics or smaller blocks of text with relevant imagery around it? We all live busy lives and not many people have time to read huge amounts of text. That’s why it’s a good idea to focus on breaking up text into smaller sections and adding graphics alongside. Colourful and bright infographics will grab the attention of the user. The infographics should be informative and clear to ensure that each user has an efficient experience.
Scientific research
According to science, it has been proven that the human brain processes images 60,000 times faster than text. Informative infographics can really go a long way in impressing your users. The fact that our brains process images so much faster than text is another reason why you should ensure that the imagery you use is completely relevant to the text.
Social media benefits
Infographics are very easy to share. Some social media platforms such as Instagram will not allow users to post without an infographic, which shows how important they are. Social media platforms make these posts very easy to share, and with your followers sharing your posts, you might see an increase in your own followers with minimal effort on your part.
Infographics can tell a story
If you’re an expert in your field, sometimes it can be hard to explain topics to people without using language that is overly technical. Using infographics means that you can share a story with your users very easily in ways that they may be able to understand easier than if you only used text.
We hope this blog has been useful, if you require any infographics or you’d like any more information on the benefits of using infographics, please don’t hesitate to contact us.