Have you been working on your digital marketing and not seeing many results? Then you might want to keep reading. In this blog, we’re sharing the top underrated marketing tactics for your business.
What is digital marketing?
Before we begin, it’s good to have an understanding of what digital marketing is and what it can help you with. Digital marketing refers to any online strategy or channel used to promote a product, service or brand. This includes content marketing, email campaigns, social media, paid advertising and more.
Here are some of the most common elements of digital marketing.
- Websites
- Social media
- Email marketing tools
- Search engine optimisation (SEO)
- Pay-per-click advertising (PPC)
Targeting your audience at the right time
To target your audience effectively, you need to be aware of the customer’s buying journey. This is used to show where customers are and how ready they are to buy.
At the beginning of the journey, they mostly search for information, which may include looking at other brands to find the best deals or services. Your marketing efforts must target users at multiple stages of the buying journey; otherwise, you risk losing sales.
When consumers have already had a positive experience with your brand, the journey might be different as they have loyalty to you. Existing customers are more likely to choose your brand again if they had a positive experience previously.
Underrated marketing tactics you need to use
There are many underrated marketing strategies that businesses can use to boost their online presence.
Use infographics in content marketing
You’ll know from experience that something has to be pretty special to capture your attention, especially when it comes to a business. We’re all busy people, which means we like to digest information quickly.
Infographics are a great way to achieve this as they allow marketers and businesses to share valuable information in a fun way. There’s often not too much text and not too many images or icons, allowing users to skim the text for the most important information.
Utilise videos
Short-form videos have become extremely popular online, including on websites and social media. On your website, you could include video testimonials from clients or use videos to make your FAQs feel more engaging.
Videos have become extremely popular for social media posts. Many platforms are changing their methods to cater more to video content. Trending audio is also an important aspect which can help your videos be seen online.
Be personable and share brand values
Customers respond better to digital marketing when they can see it’s being done by another human. Add some personality to your brand for the best results. This could be in the form of a staff takeover on socials or a team member sharing tips about your product. There are so many opportunities to boost your brand identity.
Using SMS messaging platforms is a great way to make your brand appear more personal. Many customers prefer this communication method to phone calls or email.
Utilise SEO for impactful strategies
SEO can be hugely important for your website and its content, but it can also support you on social media. On some platforms, using keywords within your captions means that your content can be shared with people who are actively looking for it.
Our team provides expert SEO services to improve both on-page and off-page performance.
Look at your marketing strategy metrics
Do some of your pages or posts get much more traction than others? That’s normal! However, you can use analytics to identify why this might be the case. This can help you better understand your target audience and what they want to see.
Encourage interaction
If you want to get your brand out there in front of the right people, you need to stand out. One way to do this is by adding some interaction to your strategy. Consider inviting your audience to participate in quizzes or polls to keep things interesting. Integrating user-generated content or influencer marketing into your strategy can also be good.
Why should I use digital marketing?
Digital marketing is a great way to get your business in front of your ideal client and leave a lasting impression. Many industries are crowded, and most of the companies within them will be using some form of marketing to attract and retain clients. This means that if you aren’t using any form of digital marketing, then you are likely falling behind and missing out on customers.
Digital marketing can involve trial and error as you determine what works and what doesn’t. It’s important to maintain your brand’s identity and tone of voice throughout all of your marketing efforts, as this can build brand recognition and loyalty.
Digital marketing can be time-consuming, but that’s where we can help. We build cost-effective, strategic partnerships to boost conversion rates and achieve higher engagement for your business.
I need help with my digital marketing
We offer a wide range of digital marketing services for businesses just like yours. We can help you establish your brand, build an impressive website, and manage your online marketing campaigns.
So, if you’ve been stuck making little progress and seeing very few results, then why not get in touch with us? We have specialists on hand for every service that we offer and can help you take your digital marketing to the next level.
Contact our friendly team today for more information. We hope this blog has been helpful on the top underrated marketing tactics.