The Importance of Fresh Website Content

The Importance of Fresh Website Content

 

Today’s blog is all about fresh website content and why it’s so important for your website. 

There is no other website like yours. Every time you post fresh and relevant content on your website, you’re improving your customer’s experience and your ranking on the SERP. Keep your website active, or it’ll be labelled ‘dead’. Here’s why you should post valuable content frequently and how you can achieve it. 

Improve your ranking

Firstly, Google loves fresh website content. Search engines use bots to locate updated web content, so the more you post, the more likely you are to appear higher on the SERP. As we’ve mentioned in previous blogs, there is a much higher chance of traffic to your website if it’s ranked highly on the SERP. Your website should be updated two – three times a week with valuable information. There’s no point posting content that no one wants to read. 

Use your keywords

Frequent posts are a great opportunity for you to utilise more keywords on your site. By writing posts, you are able to use keywords to enable the SERP to release your website specifically based on the keywords that have been searched. 

Your customers will enjoy website content that is helpful, so it’s a good idea to post content that answers questions. It is important to note that Google’s focus is on the quality of your posts, rather than the keywords produced. So make sure your content is well written and informative.

Authority

Authority on Google should be high on your priority list. The more indexed pages that you have on your website, the more chance you have of being judged by Google as an ‘authority’ site. Google measures its searches based on site saturation, which means the more your website appears on the SERP, the more authority your website will receive from Google.

Retain your Audience

If you need another reason to provide fresh website content, then here it is, updating your site regularly means you’re likely to gain more business. Websites that fail to post for weeks will appear on Google as a ‘dead’ site, which means they’ll drastically slip down the SERP. To avoid this, you must post regular content that’s valuable to your target audience. By posting frequently, you will create a credible business, which will lead to returning traffic for your website, adding even more value. 

Brand new customers need to feel like they can trust your company, and as a business owner you want them to choose you over your competitors. Post your recent successes, show them why they should choose you. Old content is a key reason why customers might leave your site. 

So how can I create fresh content?

It’s a good idea to start a blog, they tend to be informative and they’re usually an easy read. Another way to create fresh content is to post news articles relating to your business, it’s an easy way to increase your credibility. 

If you’d like to know more about creating fresh website content, please don’t hesitate to contact us.