The Importance of Fresh Website Content



Today’s blog is all about fresh website content and why it’s so important for your website. 

There is no other website like yours. Every time you post fresh and relevant content on your website, you’re improving your customer experience and the ranking of your website on the SERP. Keep your website active, or it’ll be labelled ‘dead’. Here’s why you should post valuable content frequently and how you can achieve it. 

Improve your ranking

Google loves fresh website content. Search engines use clever bots to locate updated web content, so the more you post, the more likely you are to appear higher on the SERP. As we’ve mentioned in previous blogs, there is a much higher chance of traffic to your website if it’s ranked highly on the SERP. Your website should be updated two – three times a week with valuable information. There’s no point posting content that no one wants to read. When you’re creating your content, you also need to consider its length, bots will consider longer pieces of text to be more meaningful. You should also keep in mind that your customers may not have lots of time to read your blogs, you have to find the perfect balance. 

Use your keywords

Frequent posts are a great opportunity for you to utilise more keywords on your site. By writing posts, you are able to use keywords to enable the SERP to release your website specifically based on the keywords that have been searched. 

Your customers will enjoy website content that is helpful, so it’s a good idea to post content that answers questions. It is important to note that Google’s focus is on the quality of your posts, rather than the keywords produced. So make sure your content is well written and informative. Before you create any content for your website, do some research into the keywords and topics that will benefit your website and its visitors the most. 


Authority on Google should be high on your priority list. The more indexed pages that you have on your website, the more chance you have of being judged by Google as an authoritive site. Google measures its searches based on site saturation, which means the more your website appears on the SERP, the more authority your website will receive from Google. Websites that are higher up on the search results will receive much more traffic than those further down. 

Retain your Audience

Updating your site regularly means you’re likely to gain more business. Websites that fail to post for weeks will appear on Google as a ‘dead’ site, meaning they’ll drastically slip down the SERP. To avoid this, post regular content that’s valuable to your target audience. By posting frequently, you will create a credible business which will lead to returning traffic for your website. 

Brand new customers need to feel like they can trust your company and as a business owner you want them to choose you over your competitors. Post your recent successes, show them why they should choose you. Old content is a key reason why customers might leave your site. 

So how can I create fresh content?

It’s a good idea to start a blog, they tend to be informative and they’re usually an easy read. Creating content such as blogs means that you can share a link to the blog via your social media channels. Posting news articles relating to your business is an easy way to increase your credibility.

If you’d like to know more about creating fresh website content, please don’t hesitate to contact us.