The Hot Tub Superstore Case Study

The new website has seen a 700% increase in traffic compared to the same time last year.


The Problem

The Solution

  • The Hot Tub Superstore had a dated and slow website, failing to reflect the quality of their products
  • A Pay Per Click (PPC) campaign was in place, but it wasn’t bringing in a return on investment
  • To design and build a fast, modern, user-friendly website that reflects The Hot Tub Superstore brand, while increasing conversion rates
  • To lower Cost Per Click (CPC) and increase sales

The Challenge

The Hot Tub Superstore is one of the UK’s leading hot tub suppliers. Though their spas are smart, high-quality and efficient, their website wasn’t reflecting the same message. The PPC campaign wasn’t seeing a return on investment – generating unnecessary costs and losing potential leads.

To stand out amongst the crowd and convert visitors into customers, we needed to create a website and PPC campaign that lived-up to The Hot Tub Superstore’s world-class products.

PPC visitors are 50% more likely to purchase something than organic visitors

Businesses make an average of £2 in income for every £1 they spend on Google Ads.

The Answer

To build an exceptional website that not only looks slick but is also built to increase conversion rates.

A new PPC campaign strategy, implementing goal tracking software to monitor the true return on investment.

The Process

Research. Create. Review
  • A complete PPC audit helped to inform our detailed strategy, designed to lower CPC and increase conversions
  • We carried out thorough keyword research and built fresh, optimised campaigns
  • Our website research found that the new site would benefit from custom-built functionality (such as a bespoke finance calculator, application forms and e-commerce solutions to take deposits)
  • We designed and built a modern, user-friendly, fast website that not only looked the part, but created a seamless customer journey
  • The new bespoke PPC campaign was created with our client’s goals and audience in mind
  • We continue to analyse and review the marketing strategy regularly to ensure we’re always achieving optimum results.

The Results

Once the new PPC campaign and website went live, it took just two months to sell as many hot tubs as they’d sold in the previous 12-months – 100% growth in two months.

The new website has seen a 700% increase in traffic compared to the same time last year.

Hot Tub Superstore now sells as many hot tubs in the winter months as they were in the height of summer last year.

The overall results have been fantastic:

100% growth in two months compared to the previous 12 months.

700% increase in website traffic.

A 5-star experience from start to finish.  The team at Complete has exceeded our (high) expectations with a super-professional service from initial discussions through to final completion.

Ross Phillipson, The Hot Tub Superstore

Next Steps

After delivering the new website and PPC campaign, Hot Tub Superstore decided to continue working with us on a long-term basis. We now also manage their SEO, and in a short space of time, we’ve already seen drastically improved ranking results.

Work with Us

If you’d like to discuss how we can help you achieve your business goals, please get in touch with our friendly team: 01253 807 825.