Our Managing Director Tom Smith was a speaker at a digital marketing event at the University of Central Lancashire in Preston on the 16th October. The event was called Digital Marketing for Growth and was aimed at Lancashire based B2B
Connect audience insight to your SEO strategy
Researchers reckon that audience enrichment data is key to making better optimisation decisions and that search marketers should be ready to engage with an audience-led strategy. Evidence of its impact is clear in channels such as programmatic, which continues to rampage