Search Engine Optimisation (SEO) is incredibly important for your website, no matter what you’re selling. Put simply, SEO is making sure that your website can be found on Google. It utilises the keywords from your site to offer the people searching the most relevant answer to their query. With great SEO, you’ll be ranking highly on the search engine results page (SERP), potentially leading to more clicks and more sales for your company. We’re letting you know some simple SEO mistakes.
SEO mistakes
Ignoring Local Search
A lot of businesses run from one specific area, but you’ll want to expand your customer base, so tell people where you are and the places around you. If you can include your company’s region in your meta descriptions, you’re likely to get a lot more business. Google is very clever and will pick up on the address and phone number that’s registered on your website, so people searching in your area are more likely to see your company. Searches for services ‘near me’ have become very popular recently, so ignoring local search would be a big mistake.
Not using Keywords
If you only offer products and services in your local area, you must reflect that in your keywords. If you don’t you’ll end up with confused, disappointed customers wondering why they can’t purchase your product or service from 100 miles away. Another important thing to consider is how specific your keywords are, you should make sure that they directly relate to your company so that they can drive sales through for you. Using keywords that are too broad will set you up for even more competition as companies fight for the highest ranking on Google.
Not taking time on your titles
You should ensure that the titles that you use on your website are different and extremely relevant. This will really improve your SEO and make the lives of your customers easier because they will be able to find the correct, relevant information more efficiently. You should most definitely be using relevant keywords in your titles to ensure that your company appears in the results of people’s search queries.
Not using links
Organising links can be a huge task, but if you can get one reliable link from a web page, rather than loads of links from directories, you will improve your SEO. Also, try to make sure that your links actually relate to your industry, or the information is useless. Link building can take a lot of time, but the results are definitely worth it. Ensure that the links you are requesting are high quality and not from spam sites.
No Content Strategy
Take time to research what your customers actually want to read about. You should use blogs to answer their questions and make sure your work is unique. There’s nothing worse than researching and finding the same information over and over again. It’s also a great idea to include words that link back to your page title. Make sure you’re only adding high-quality content, there’s no point adding loads of content every day when it doesn’t mean anything. It’s a good idea to set up a content schedule, so you have more of a direction in terms of what to post and when.
Not using Analytics
SEO increases your site’s traffic drastically, but you should also focus on your conversion rate. A great tool that you can use to track your conversion rate is Google Analytics. Using this, you will be able to see exactly what’s helping your business on your website. Due to analytics showing you exactly which areas of your content are working efficiently, you can make any necessary changes to any areas that are not performing as well.
At Complete, we can offer you loads of help with your SEO needs, and we can ensure that all of these SEO mistakes don’t happen on your website. Don’t hesitate to contact us for more information.