Pay per click advertising (PPC) is a useful way of marketing your business quickly. There are many benefits of using PPC regardless of the type of business that you own. In this blog we’re telling you the key benefits of using PPC.
What is PPC?
PPC involves advertisers paying a specific fee when an advert is clicked, you’ll often see these ads on search engines such as Google with ‘AD’ posted next to them. This is known as Google Ads, which is based on a PPC model. Essentially, businesses can bid on keywords that might be searched to appear at the top of the results page. It’s a good idea to be specific when choosing keywords to utilise for your marketing.
The fee involved in PPC advertising is decided upon by you, however you may have to pay higher amounts for keywords that have higher levels of competition. For a successful PPC campaign, the amount that you pay each time the advert is clicked should be less than the amount of money that each click could return. This doesn’t mean that each click needs to lead to a purchase, but if your clicks are frequently not returning money, it might be worth assessing your PPC campaigns.
If the search engine believes that your page is relevant to the search query, the fee you may be expected to pay could be lower, as they believe visitors will receive the information and services they need from your website.
What are the benefits of using PPC?
Cost-effective
PPC advertising is generally cost-effective, as users are likely to be genuinely interested in what your website has to offer. This means they may be more likely to make a sale and therefore the small fee you have paid for the click becomes worth it.
Controlled
PPC campaigns give businesses a lot of control over many factors. With all PPC campaigns, you are free to select the keywords that you believe will have the highest impact. As well as this, you can choose exactly how much money you’re willing to pay for each click and this can be altered if necessary. You can also select the amount of time that you would like your PPC campaign to run for.
Measurable
The success of PPC campaigns can easily be measured through many metrics, including impressions, clicks, click-through rates and the cost of all clicks. This means that you can very easily see whether certain keywords are worth paying for and make any necessary changes accordingly.
Targeted
As with many advertising methods, PPC allows you to target specific demographics that you believe will be interested in your company’s products or services. These demographics can be targeted based on location, device type, language and many other factors. This is useful for businesses that have a clear idea of who their target audience is.
Brand building
If you’re looking for a way to build up your brand in a timely manner, PPC could be helpful for you. Having your website displayed as an ‘AD’ means that it’s likely to appear in a good position on the search engine results page. Using PPC means that users who were previously unaware of your company may end up utilising your website to purchase products and services.
Is PPC worth it?
PPC is worth it as long as you have carefully considered all aspects of your campaign. This can include ensuring that the keywords you are using are genuinely meaningful to what your business offers and ensuring that you’re likely to gain enough sales to make your fees worthwhile. A PPC campaign can come with big returns when it is executed to a high standard.
We have assisted many businesses with their PPC campaigns, if you’d like some advice then please don’t hesitate to contact us, we’re more than happy to help.