Your company’s branding is incredibly important, it’s what sets you apart from your competitors, and that’s why you should make sure it stands out and captures your brand appropriately. Your branding can include your logo, tagline, colour scheme and even the way your staff answer the office phone. The elements are often created once and not revisited very often, but they should be used constantly across various platforms. The more consistent your branding is, the more consistent your company will appear to both new and existing clients. Today’s blog will tell you the benefits of ensuring that your brand is consistent.
Stand out
How much more time would you spend on your branding if you knew that it led your potential clients to choose your company over another? Sometimes branding is all it takes, it’s a great way to stand out from the crowd. Customers naturally prefer businesses that have a friendly approach to them, so the difference could be your tagline, or any other simple element of your branding. It’s a good idea to create a bold design that utilises the colours that you have already implemented on your site. If you don’t have a site yet then you’re starting with a blank canvas you can choose colours that reflect your business.
Authority
A good way to ensure that your brand appears as authoritative and trustworthy is to simply ensure that your brand is consistently posted across all platforms. There’s no point having one tagline on your website and a different one on your Twitter page. Make your customers lives easier by being clear in what you have to offer. Make sure that all aspects of your business are the same across your platforms.
Positioning your brand
By presenting your brand consistently, you’re showing the true value of your company. The fact that you’ve taken time on your branding will resonate value with your clients. Clear customer value means that users may be more likely to pay more for your products or services. This is because they may believe it’ll last longer or be better than what another company has to offer. Make sure it’s yours that stands out.
Content
You should create specific content that you know shadows your personal brand. High quality content is a key feature of a good brand. People want to be searching a query and come across a site that answers it directly. Your content must be relevant and the tone of voice used must link directly to your brand. Different blog content is important, however you should try to ensure that you use the same layout and style for each one. This will really help users to recognise your brand.
We hope you’ve enjoyed today’s blog on keeping your brand consistent, if you need any help with your branding please don’t hesitate to contact us.