Importance of website analytics


Website analytics are really important, they provide honest and clear data about various statistics regarding your website. These analytics can provide you with insights into your customers’ behaviour when visiting your site. You can find out details such as age, gender, location and find out how each user reached your website. These insights can be used to help you ensure that your business is performing as best as it can. Analytics generally work through a ‘tag’ on a webpage. The tag allows you to see how many times the page was clicked, the browser used and the location of the click. Today’s blog will tell you all you need to know about the importance of website analytics.

Importance of website analytics

Know your visitors

Using analytics will allow you to get to know the people that are visiting your website. This means that you can tailor your site’s content to appeal to a specific demographic. If you can see that a vast amount of your customers are visiting your site on a mobile, you’ll want to ensure that the site is mobile-friendly. You should consider the most popular age group that is visiting your website and alter your content so that it’s more interesting for them.

SEO improvements

SEO is so important. Utilising your site’s analytics properly will allow you to improve your site’s SEO. By understanding your website analytics, you can create content that targets your specific audience. By creating meaningful content, more people will be inclined to visit your site. More visitors means more traffic, something that search engines look for when ranking your website.

Valuable content

Your content should be valuable and relate to what your business has to offer people. This means your analytics will be more reliable. Your analytics will show you exactly which pieces of content impressed your audience. Then you can create posts that are similar to the posts that have higher conversion rates, and therefore hopefully you’ll impress a wider audience. Using analytics, you can also see where people lose interest in your site. If every user is losing interest at the same point, maybe it’s time to work on that particular area of your website.

Sales tracking

Website analytics have the power to track your sales. Analytics can clearly show you conversion rates from your site, revenue and the average order value. You can see exactly what’s making you the most sales and therefore you can aim to create content strategies to drive more traffic and hopefully you’ll make more sales.

If you need any help with your site’s analytics, then please don’t hesitate to get in touch with our friendly team. We’re always happy to help.