Adjusting your marketing strategy due to COVID-19

Adjusting your marketing strategy due to COVID-19

There is a lot of uncertainty for everyone at the moment with COVID-19 and many businesses are suffering. During this tough time, business owners should be aware of the various ways that they can adjust their marketing strategy because of COVID-19, today’s blog will tell you a few ways that you can do just that. Marketing can include the ways that you communicate with your customers, the ways you target them and your general business strategy. 

No one expects something like this to occur, it’s likely that you’re already aware that it’s not business as usual at the moment, but that doesn’t need to be a big problem. You can still market your business effectively during this struggle. The main piece of advice that we want to give is to stay as positive as you can, times are hard but they will improve. 

Acknowledge and accept

You should acknowledge the current situation, whether that be on social media or through email marketing. You should encourage your current clients that you appreciate what is going on. If you’ve had to temporarily close your business, you should still continue to acknowledge the situation through regular social media posts. As hard as it is, you must accept that your business may not be able to live up to expectations now and that’s OK, all you can do is be honest with your customers, they will be understanding. 

Focus on your customers 

Now is a great time to establish trust with your customer base, take some time to work out what it is about your business that appeals to them. You can do this through using analytics on your website or by asking your sales team about customer queries that they have encountered. You can use these figures to create social posts to maintain your online presence or to plan to improve your business strategy when all of this is over. 

Plan ahead 

Now is the perfect time to create a marketing plan for the next few months, get yourself prepared! Focus on events that are coming up that are relevant to your sector and create exciting posts to promote your business. For the near future, research virtual events that may be happening, in line with the government’s guidelines. 

In the coming months, focus on positive content to give your customers a mood boost, it’s likely that people will need a reason to smile. Depending on what it is that your business sells, look into creating your own virtual content, it could really help your business. 

Stay online

Try not to be too disheartened at what’s going on – see it as a positive that you have some time to focus on your own social media and improve your online presence. Social media usage is likely to increase a lot during this time, so make sure it’s your business’ posts that people are sharing! 

Update your Google My Business 

Business owners are busy people – we get it, so now you may have a bit more spare time, why not update your listing on Google My Business? This will help your business’ SEO providing that the information online is accurate. Just by taking some time to refine your business details, you may drive more traffic to your site, even in these trying times! 

We know how tough this situation is on businesses, both big and small, we want to support you as best we can. We hope you’ve found today’s blog useful, if you need any further advice, please don’t hesitate to contact us.