Another year has flown by and we all know what that means…it’s time to start planning for your digital marketing in 2022. The last 12 months have been very challenging for businesses. Along with businesses facing closures we’ve also had
A Google rebrand: Google Business Profile
For many years, Google My Business (GMB) has been a useful tool for businesses to share important details such as contact details and location information. Recently, Google announced a rebrand for GMB and it will soon be called Google Business
5 ways to drive traffic to your website
So you’ve had a new website created but you’re gaining very little traffic? You may be wondering what can be done to rectify this so that you gain more traffic and hopefully more sales too. In this blog, we’re telling
A beginner’s guide to e-commerce
If you’ve ever bought anything online then you’ll definitely have used an e-commerce website before. Many businesses are using e-commerce to promote and sell their products and services. This blog is a beginner’s guide to e-commerce. What is e-commerce? E-commerce
What is content marketing
Content marketing is important for many businesses. Content marketing has been around for longer than the internet and is associated with storytelling, which is why blogs and videos are popular forms of content. In this blog we’re telling you what
How website design affects user experience
Your website’s design plays a very important role in how potential customers view your business. Factors such as whether your website is secure, how it displays on mobile, how appealing it looks and of course how easy it is to
How digital marketing is different to traditional marketing
Marketing is constantly evolving and has come a long way in recent years. Marketing began as soon as the first person had something to sell. In this blog, we’re telling you how digital marketing is different to traditional marketing. The
Why digital marketing is important for small businesses
Operating a business has been extremely challenging over the last 18 months. Digital marketing has been an effective tool that many businesses have integrated into their business practice. In this blog we’re telling you why digital marketing is important for
A guide to keyword research
Conducting some in depth research into keywords that are relevant to your business is the first step to accelerating your SEO (Search Engine Optimisation). In this blog we’re giving you a guide to keyword research. What is SEO? SEO is
5 Ways to build brand awareness online
Building a brand in a positive light is a difficult task for different reasons based on how long your brand has been operating for. For those just starting out, it’s all about getting your name and brand values out there,
4 ways a website audit can provide value
Website audits are incredibly useful for businesses that are wanting to find out which areas of their website are performing to a high standard. A website audit is concerned with search engine optimisation (SEO), which has a huge impact on
6 Reasons to use Email Marketing
We have been sending emails for many years, but the first email that contained marketing was sent in 1978 and it was sent to promote computers. Since then, digital marketing has come a long way and email marketing has managed
How to create a solid social media strategy
Social media platforms have seen astonishing increases in usage time from individuals since the Covid-19 pandemic began. There are many opportunities available for businesses on social media and different platforms offer different benefits. In this blog, we’re telling you how
The importance of a good quality website
Most businesses have a website and online presence. Particularly over the last year there has been an increased demand for online sales in many industries. However, it’s not just about having a business website, you also need to make sure
Key benefits of using PPC
Pay per click advertising (PPC) is a useful way of marketing your business quickly. There are many benefits of using PPC regardless of the type of business that you own. In this blog we’re telling you the key benefits of
5 ways to increase traffic to your blog
Blogging has grown a lot in recent years and is often used as a supporting SEO tool for many businesses. Blogging is an online article regarding a specific topic that your audience may be interested in learning about. This blog
A beginner’s guide to Email Marketing
Email marketing has remained popular and effective since it was first introduced in 1978. Email marketing can be used in a range of ways. Many businesses use email marketing to promote new products, sales and to remind customers of their
Tracking your Digital Marketing
In recent years, the world of marketing has seen a huge shift to digital technology. One of the most beneficial aspects of digital marketing is the ability to easily track how well your content is performing. Digital marketing can be
5 Benefits of using videos on your website
Over the last few years, video content has seen a huge growth in popularity. Whether that’s on websites or social media, it is definitely becoming one of the most preferred ways for users to consume content. In this blog, we’ll
What to expect from Digital Marketing post lockdown
Over the last 12 months we have seen rapid changes to many different industries. One industry which has seen a growth is the digital marketing industry. More and more businesses are choosing to use online platforms to promote their business
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