We all know that the popular social network, Facebook, uses targeted ads to help give users the best experience online. Having more users seeing your adverts means a higher conversion rate and return of investment (ROI) for your business. Today’s
What’s new for 2021, Google?
Each year Google makes hundreds of changes to its searching facility, but it has around 4 key updates known as ‘core updates’. These updates are bigger and they often bring in a range of new ranking factors. In this week’s
A guide to writing a good blog post
Blogging has grown a lot over time and it is now an incredibly effective marketing tool that businesses can use regularly. A blog post is an interesting and educational way to share knowledge about your industry. Posting regular, unique blogs