Email Marketing Agency UK
What is email marketing?
Whether you’re planning on promoting products or announcing sales, email marketing is a great tool. 76% of UK businesses say that Email Marketing is ‘very important’ or ‘important’ as part of their content marketing strategy.
Email marketing is a highly successful strategy with the highest return on investment of all marketing tools. The high success rate is due to targeting existing customers who are already interested in what you have to offer. Email marketing communications are delivered using a mailing list of users who have signed up to receive your email campaigns. Having access to a list of email subscribers can make it easier to establish a target audience, especially for small businesses.
When using email marketing services, you’ll have access to key data such as click-through rates and how many customers purchase from the site using the link. This data allows you to measure overall campaign performance and make adjustments to improve lead generation and click-through rate.
Creating regular email marketing campaigns can assist you with increasing brand awareness for new customers. If you’re looking to build brand loyalty and develop relationships with potential customers, you can consider using marketing automation through email marketing software.